The St Enoch Centre is investing in a huge £700,000 digital
screen which is being installed outside it.
It is hoped that it will draw crowds to St Enoch
Square and play a large part in civic events.
The 12.8m by 6.1m high definition screen is the first of its kind
in Scotland.
As well as screening footage from large-scale events, such as the
Commonwealth Games and the MOBOs, it is likely to be used by big
brands for advertising. It may also be used on more sombre
occasions, such as Remembrance Sunday.
The St Enoch Centre is investing in the equipment - and they hope
it will draw people to the square when it is put in place on April
15.
General manager of the centre, Susan Nicol, said: "As well as the
obvious commercial potential which the new screen will offers to
advertisers, we also see excellent opportunities to use it to
showcase community, cultural and civic information.
"We believe the screen will provide an excellent vehicle for
interacting with visitors coming to Glasgow for events such as the
Commonwealth Games and the MOBOs."
The technology is being provided by Ocean Outdoor, which has
screens in 32 sites elsewhere in Britain, including London,
Birmingham, Manchester and Liverpool.
The 12.8m by 6.1m high definition screen is the first of its
kind in Scotland, and will be installed on 15th April.
As well as screening footage from large-scale events, such as
the Commonwealth Games and the MOBOs, it is can be used by big
brands for advertising.
General manager of the centre, Susan Nicol, said: "As well as
the obvious commercial potential which the new screen will offers
to advertisers, we also see excellent opportunities to use it to
showcase community, cultural and civic information.
"We believe the screen will provide an excellent vehicle for
interacting with visitors coming to Glasgow for events such as the
Commonwealth Games and the MOBOs."
The technology is being provided by Ocean Outdoor, which has
screens in 32 sites elsewhere in Britain, including London,
Birmingham, Manchester and Liverpool.