A huge £700,000 digital screen is being installed in Glasgow city centre.
Bosses behind the hi-tech equipment are hoping it will draw
crowds to St Enoch Square and play a large part in civic
events.
The 12.8m by 6.1m high definition screen is the
first of its kind in Scotland.
As well as screening footage from large-scale
events, such as the Commonwealth Games and the MOBOs, it is likely
to be used by big brands for advertising. It may also be used on
more sombre occasions, such as Remembrance Sunday.
The St Enoch Centre is investing in the equipment -
and they hope it will draw people to the square when it is put in
place on April 15.
General manager of the centre, Susan Nicol, said:
"As well as the obvious commercial potential which the new screen
will offers to advertisers, we also see excellent opportunities to
use it to showcase community, cultural and civic information.
"We believe the screen will provide an excellent
vehicle for interacting with visitors coming to Glasgow for events
such as the Commonwealth Games and the MOBOs."
The technology is being provided by Ocean Outdoor,
which has screens in 32 sites elsewhere in Britain, including
London, Birmingham, Manchester and Liverpool.
The 12.8m by 6.1m high definition screen is the first of its
kind in Scotland.
As well as screening footage from large-scale events, such as
the Commonwealth Games and the MOBOs, it is likely to be used by
big brands for advertising. It may also be used on more sombre
occasions, such as Remembrance Sunday.
The St Enoch Centre is investing in the equipment - and they
hope it will draw people to the square when it is put in place on
April 15.
General manager of the centre, Susan Nicol, said: "As well as
the obvious commercial potential which the new screen will offers
to advertisers, we also see excellent opportunities to use it to
showcase community, cultural and civic information.
"We believe the screen will provide an excellent vehicle for
interacting with visitors coming to Glasgow for events such as the
Commonwealth Games and the MOBOs."
The technology is being provided by Ocean Outdoor, which has
screens in 32 sites elsewhere in Britain, including London,
Birmingham, Manchester and Liverpool.
Source: Evening Times - Big Screen