Glasgow 2014 has unveiled ICON as the official provider of Look, Wayfinding and Signage Services for next summer’s Commonwealth Games.
ICON, who become a sponsor of the Games, will be responsible for
dressing all Games venues, the Host City, venues outside of Glasgow
and beyond that to wider in Scotland with a distinctive Glasgow
2014 design.
ICON has previously provided branding, production and
installation solutions to some of the world's highest profile
sporting events including the London 2012 Olympic & Paralympic
Games, UEFA Champions League, UEFA Euro 2012, ECB international and
domestic cricket fixtures, Ryder Cup 2010, Wimbledon and the past
two FIFA World Cups.
For London 2012, the company were brought in by LOCOG to produce
and implement the London 2012 brand in all 192 Olympic competition,
training and non-competition locations, as well as being
responsible for the roll out of the London 2012 visual 'look'
nationally. Elements this involves are bunting, lamp post banners,
fence scrim and wayfinding signs.
For Glasgow 2014, ICON will be embedded within the Organising
Committee's Glasgow headquarters as part of the Look and Wayfinding
team in order to scope, produce and install every single piece of
Look and Wayfinding across venues to meet the immoveable deadline
next summer.
ICON will pro-actively seek to engage local knowledge and
resources which, combined with their international experience, will
ensure the best possible results are delivered. Consequently they
have already reached out to numerous Scotland-based manufacturing
and crewing companies.
David Grevemberg, Glasgow 2014 Chief Executive, said: "We are
delighted with the appointment of ICON as our official provider of
Look, Wayfinding and Signage Services as they bring extensive
experience and knowledge of high profile sporting events of this
scale.
"They understand the passion that the Glasgow 2014 Commonwealth
Games will ignite and I am sure that they will be a major
contributor in creating the atmosphere that ensures the Games will
be long remembered."
Source: Glasgow 2014