New brand for Glasgow

28 Jun 2013

The people of Glasgow are at the heart of the new brand which will promote the city to the world.

PEOPLE MAKE GLASGOW is the city's new brand unveiled by Councillor Gordon Matheson, Leader of Glasgow City Council.

Councillor Matheson said: "PEOPLE MAKE GLASGOW reflects the Glaswegian character. It's bold, friendly, confident, and it evokes a real sense of pride. The people of Glasgow are at the heart of this brand; we have created something which presents a truly distinctive identity for the city."

PEOPLE MAKE GLASGOW has a strong geometric typeface that draws on the city's shipbuilding heritage and the unmistakable style and colour palettes employed by Glasgow's world-renowned cultural icon, Charles Rennie Mackintosh. The brand's keynote ruby colour is passionate while the photography reflects the city's unique personality.

Glasgow City Council's five year Strategic Plan to 2017 and the industry-led Glasgow Economic Leadership (GEL) group identified the development of a compelling, cohesive new brand as a major driver to articulate the city's credentials across life sciences; financial and business services; low carbon industries; engineering; manufacturing and design; higher and further education; and tourism and major events.

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