Style Mile leads the way for Christmas

18 Nov 2011

Glasgow city centre has its best foot forward this season, as it launches the Glasgow Loves Christmas campaign, complete with an app to get shoppers to all the best offers.

Glasgow Loves Christmas campaign for 2011 has been launch in a flurry of Christmas shopping opportunities.

Glasgow Loves Christmas is the city's annual festive campaign - a private/public partnership comprising Glasgow City Council, Glasgow City Marketing Bureau and Glasgow Life together with the Greater Glasgow Hotels Association, Glasgow Restaurant Association and seven of the style mile's major retailers - the biggest number of partners to date.

Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, Councillor Gordon Matheson teamed up with representatives from the campaign's retail partners: Argyll Arcade, Buchanan Galleries, Frasers, John Lewis, Princes Square and St Enoch plus one of Santa's elves from Hamleys as they brought festive cheer to shoppers on Buchanan Street.

Glasgow Loves Christmas promotes the style mile's unrivalled retail offering and vibrant seasonal events and entertainment programme that also includes Glasgow on Ice on George Square.

The national media campaign to encourage shoppers during the crucial festive trading period is also underway incorporating TV, radio, outdoor and digital.

Complementing this activity is the new Glasgow Loves Christmas app for iPhone and Android, which is free-to-download from the website www.glasgowloveschristmas.com and offers real time information on where to shop, opening times, what to see and do, how to get around, parking, where to eat, special deals and much more.

Source: Glasgow City Marketing Board