St Enoch shortlisted for awards

20 Apr 2010

The St Enoch Centre in Glasgow has been shortlisted for two international marketing awards by the world's most prestigious marketing body for international shopping centres.

The centre, owned and managed by Canada-based Ivanhoe Cambridge, has been shortlisted from more than 152 entries from 18 countries for marketing activities to support the recent refubishment of the store and its approach to recruitment.

The ICSC Solal Awards bring together the very best of retail marketing across the world to reward those with the most effective campaigns. The awards recognise best practice and outstanding marketing performance and are seen as a benchmark of quality throughout the industry.
The Centre's 'Falling in Love Again' campaign was designed to support the opening of the first phase of the £100 million redevelopment of St. Enoch Centre and the campaign has now been selected as a finalist in the award's Refurbishment category.

In the Community Relations category, the centre's St. Enoch Working initiative which helps co-ordinate and drive recruitment within the centre has also been shortlisted and the Centre management is hoping to repeat its success from 2008 when it secured the prestigious accolade for its Christmas campaign.

St. Enoch Centre is a major big employer in Glasgow, with more than 2,500 people working throughout the Centre. Against a backdrop of global recession and local job losses, St. Enoch's management saw an opportunity to work with the community to get people back into work by using the vacancies that would be created as a result of the Centre's £100m redevelopment.

St. Enoch Working is an initiative run with Glasgow's Local Regeneration Agencies (LRAs), and to date 29 retailers throughout the Centre have used St. Enoch Working - with more than 250 jobs filled through the initiative since September 2009.

Source: St Enoch centre press release

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