Christmas shopping all wrapped up

06 Jan 2010

Despite the current economic climate, many Glasgow city centre retailers have reported better than expected seasonal trading results.

Their views are supported by the results of a survey commissioned by Glasgow City Marketing Bureau to evaluate the effectiveness of the Christmas Wrapped Up retail campaign. Key findings from the December 09 poll reveal that:

• 75% of respondents agreed that Glasgow is the top shopping destination outside London.
• 82% cited the city centre as their destination of choice for Christmas shopping.
• 83% of respondents also stated they would choose Glasgow over Edinburgh for shopping.
• 41% of those surveyed had travelled from outside Greater Glasgow including 24% from the West of Scotland - a 5% increase on 2008.
• The quality and variety of shops are Glasgow's biggest attraction, according to 73% of those surveyed.

The St. Enoch shopping centre in Glasgow city centre broke all previous footfall records following the opening of its new extension at the end of November.  The 765,000 sq ft Ivanhoe Cambridge scheme opened the £100m new mall with international retailers such as Hamleys, H&M and Folli Follie.  The new development has attracted up to 500,000 shoppers a week in the run up to Christmas.

Elsewhere in the city, shoppers were also braving the weather in the pre-Christmas rush. John Lewis reported record-breaking sales, with the Glasgow branch beating the same week last year at around an average of 9% in the three trading weeks before Christmas.

Three of the city centre's prominent retailers - John Lewis, Debenhams and Marks & Spencer employed over 480 extra staff for the Christmas period, with the new St. Enoch Centre creating an additional 700 jobs alone.   Vacancy rates in the city centre retail arena are also said to have fallen by almost 19% in the period May to October 2009 and in November 2009, CBI reported that performance in the city saw the strongest year on year rise for two years.

Following on from the success of Christmas Wrapped Up, Glasgow City Marketing Bureau is set to launch the Streets Ahead for Sales campaign  to drive footfall into the style mile for the next tranche of marketing support activity.

  • Image by Andy Buchanan, supplied by GCMB