The SECC has announced that AEG Facilities will work with them to create the events programme for the National Arena, ahead of its opening in 2013.
AEG Facilities are to provide operating and revenue-generating
resources for the SECC National Arena from AEG
Facilities' European and international operations.
Considered to be the best in the business, with a track record
of dealing with over 100 of the industry's leading venues
worldwide, AEG Facilities will work with the SECC, covering event
programming, naming rights, sponsorship and other revenue
generating resources ahead of the SECC Scottish National Arena's
launch in 2013.
Expected to have in excess of 1 million visitors a year, the
Scottish National Arena will be ranked one of the top five busiest
arenas in the world, further cementing Glasgow's position as a
premiere destination for large scale international events.
"The Scottish National Arena will position both Glasgow and
Scotland at the forefront of the global event and entertainment
industry" comments John Sharkey, SECC CEO.
"We're committed to working with the very best businesses to
achieve this ambition and AEG Facilities has a track record in
turning excellent facilities into internationally recognised
entertainment brands. This is our vision for the Scottish National
Arena and AEG Facilities will help us make this vision a
reality."
"The Scottish National Arena partnership fits within AEG
Facilities' strategy of partnering with the world's leading venues
in major capital markets," said Bob Newman, AEG Facilities Chief
Operating Officer. "We are honoured to work with the SECC Glasgow
and believe that Glasgow is one of the most dynamic and vibrant
markets in the world."
The dramatic new venue, designed by Foster + Partners, is
situated on the SECC
campus alongside the River Clyde in Glasgow. On completion of the
project, the SECC will become one of the most sophisticated venues
in Europe to provide specialised conference, exhibition, and
concert facilities on one site. The indoor Arena will be used
as a key venue for the 2014 Commonwealth Games.
Plans are already underway to build a series of onsite hotels to
cater for the growing domestic and international visitors that are
set to attend events at the SECC and the new Arena.
Source: SECC