Two Clydes to every story

23 Mar 2009

The new Clyde Waterfront Heritage website has been launched along with an accompanying heritage guide as part of a major new initiative by the Clyde Waterfront Partnership. The initiative is designed to attract thousands of visitors to discover the rich history of the River Clyde. Mirroring the two faces of the Clyde, old and new, the catchline for the accompanying ad campaign is 'There are two Clydes to every story."

Initially, 25,000 copies of the Clyde Waterfront Heritage Guide will be printed and distributed across Central Scotland to other visitor attractions and tourist information centres. An outdoor advertising campaign to promote the Guide will run throughout the remainder of March and April, featuring 48 and 4 sheet posters at main rail stations, 250 posters on board commuter trains and 100 bus sides and rears.

The Heritage Guide is the latest initiative from Clyde Waterfront, the public sector partnership established to support the River Clyde's revitalisation as a world class waterfront location, through a projected £5-6 billion of public and private investment in economic, social and environmental regeneration projects.

Launched in the year of Homecoming Scotland, the Clyde Waterfront partners believe there is huge potential to increase visitor numbers to the Clyde, whether it is first time visitors to the city, locals who want to find out more about what's on their own doorstep or those Scots who emigrated years ago coming home to witness the transformation taking place on the banks of the Clyde.

Visitors and locals alike are encouraged to explore the Clyde's great heritage by land, sea and air including exhilarating means of travel such as Seaforce power boats or the River Clyde seaplane service, one of only a few in the world to land and take off close to a city centre.

In a major drive to attract thousands of visitors to discover the rich history of the River Clyde, a new Heritage Guide has been launched today (March 23rd 2009) by the Clyde Waterfront Partnership.

Launch of the Heritage Guide links closely to the forthcoming introduction in May of another Clyde Waterfront initiative, 'Classroom on the Clyde' which will offer subsidised school trips on the Clyde aboard the MV Cruiser, currently being fitted out with a host of educational resources.

The strategic partners behind Clyde Waterfront are the Scottish Government, Glasgow City Council, Renfrewshire Council, West Dunbartonshire Council and Scottish Enterprise. The project has been accorded National Priority status and is a key driver of Scotland's economic development in the 21st century.

Written by well known local historian, Dr Evelyn Silber, the Heritage Guide was launched at one of its many recommended visitor attractions, the Clydebuilt Museum at Braehead in Renfrewshire.

Speaking at the launch, Councillor Steven Purcell, leader of Glasgow City Council and chair of the Clyde Waterfront Strategic Partnership said, "Successful regeneration involves linking the past and the future and whether you are a first time visitor to the area or a local with the Clyde on your doorstep, there is something in this Guide for everyone. The Clyde Waterfront has undergone a remarkable transformation in recent years as it gears up to meet the needs of the modern economy. Alongside the spectacular new developments that are taking place along the Clyde, this Guide reminds us of how fascinating and significant the history of the river really is. And, its publication supports Clyde Waterfront's strategic vision to develop a vibrant and thriving river with people and communities at its heart."

Scottish Government Minister for Housing and Communities Alex Neil said, "The launch of the Heritage Guide is very timely, linking the regeneration efforts along the river Clyde to the year of Homecoming Scotland.

"2009 is a time to come home and to invite people home.  For those who might once have worked in the Clyde shipyards, or emigrated on a ship that left from the Clyde; and who are planning on returning home in 2009, the Guide will be a valuable resource.  It showcases the extent of the transformation that has occurred along the Clyde Waterfront, while keeping alive the history of this great river."

Renfrewshire Council Leader Derek Mackay said:  "The face of the river may have changed dramatically in recent years, but its heritage is rightfully celebrated and incorporated alongside new developments.  This guide is a  fantastic reminder of not only the Clyde's past, but its present.  The Renfrewshire  sites  within  the guide highlight how we have sought to link old  and  new,  from  the  heritage  artwork  in Clyde View Park, to the restoration  of the historic Bascule Bridge and the riverside walkway which links  Braehead with the Renfrew Ferry.  These elements have reintroduced a previously forgotten Clyde to residents and allow visitors to enjoy new developments while being reminded of the importance of the river and its past.

"This guide shows just how far we have come in transforming the fortunes of the Clyde, but also that we have successfully incorporated the heritage of the river as regeneration has taken place.  This will continue in future development, supporting our key aim of creating sustainable waterfront communities".

West Dunbartonshire Council Leader Iain Robertson, said, "I am delighted that West Dunbartonshire's waterfront is part of this hugely successful regeneration initiative.  The 'two sides' advertising campaign captures the Clyde's past and present beautifully and I think the images that we have seen here today are stunning. The Clyde is a hugely important part of our heritage, both in West Dunbartonshire and nationally, and it is fantastic for local communities to watch their waterfronts being transformed and to be able to rediscover their own cultural past. Our waterways are key to attracting visitors, reinvigorating our town centres and generating long-term economic growth."

Liz Connolly, West Region Director of Operations, Scottish Enterprise said, "The development of the Clyde Waterfront is taking shape with substantial levels of public and private investment. However, along with all the new development it is important to remember that the 13 mile Clyde Waterfront is steeped in history with a number of important heritage sites. The Heritage Guide and 'Visit the Clyde' Initiative recognise that there are 'Two Clydes to every story' and it is hoped will attract visitors to the area."

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