Glasgow targets more music events

10 Feb 2009

by Chris Watt, Evening Times

Glasgow has set its sights on winning more music events as city leaders vow to capitalise on the success of the recent Mobo awards.

Buoyed by the plaudits received after the ceremony, the biggest urban music awards in Europe, event chiefs said there was nothing to stop Glasgow hosting the Brits, the Mercury Prize or even the prestigious MTV Europe Awards.

The organisers of the Music of Black Origin Awards praised Glasgow as "a world-class name", and the event's founder, Kanya King, promised to bring the event back to the city in the future.

Event Scotland chief executive Paul Bush said last night that Europe's top music events were now "all on the radar" for Glasgow.

A host of senior music executives joined LaToya and Jermaine Jackson, Beverley Knight and X Factor winner Alexandra Burke at the Mobos on Wednesday night, and many were said to be surprised at the quality Glasgow had to offer.

"There were people up from London, and they were shocked," Mr Bush said. "The standards of production were great - as good as it gets, really - and we're going to have a new world-class arena from 2012 next to the SECC."

The recent awards bolstered the city's economy by an estimated £3.6million through hotel bills and extra spending by visitors, and TV and media coverage is expected to put the Glasgow brand out to around 350 million people worldwide.

A spokeswoman for the Mobos said the success of the event, held at the SECC, proved the city's credentials in the top flight of European venues.

"People in Glasgow have a thirst for music - you can see that from the fact that there are more than 100 music events in the city every week," she said.

"You also need a good venue and lots of logistical help, and Glasgow has all that, too. Everyone bent over backwards to help us."

The Brits have so far been held only in London, but the Mobos were in the same position before they announced plans to come to Glasgow.

Scott Taylor, chief executive of Glasgow City Marketing Bureau, today said music fans could be sure that his colleagues would do all they could to attract more music events in future.

Produced with the permission of the Herald & Times Group.

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