Clyde Waterfront wins web award

19 Sep 2007

The website highlighting the £5.6 billion regeneration of the River Clyde has been awarded Standard of Excellence status in a major marketing competition.

The Web Marketing Association accorded the accolade in this year's WebAward competition.

In their comments the judges described the use of colour, design and layout as "intriguing".

The Clyde Waterfront website scored highly for its design, ease of use and content in the WMA Non-Profit section of the awards which are recognised as the premier showcase for website development in 95 industry categories.

In presenting a detailed database of the regeneration of the Clyde the website features an interactive map allowing users to identify developments within the six key areas of the programme at the click of a mouse.

More than 200 projects are described in minute detail with sections also dedicated to business opportunities, communities, up to date news and an excellent image library.

The site has been developed by the Glasgow office of Innovation Digital ( the web design and online marketing specialist.

Kirsty Innes, Marketing Manager of Clyde Waterfront, said: "Everyone connected with the project is delighted to receive this prestigious award. The website is a key element of our marketing strategy for one of the most exciting waterfront regeneration programmes currently being undertaken anywhere in the world."

Janis Neil Director of Account Management, Innovation Digital, said: "The WMA WebAwards are regarded as the industry's premier recognition. We are thrilled to receive this accolade."

The site is consistently ranked No 1 by the Google search engine for 'business relocation in Scotland' and the number of new visitors to the site rose from 1528 in August 2006 to 5956 in July 2007.

It is anticipated that the Clyde Waterfront project will deliver:

• 20,500 jobs supported by projects completed, in progress or approved
• 30,300 jobs associated with projects in the early stages of development
• £5.6 billion projected investment from the private and public sectors
• 23,659 new homes
• 909,000m2 of office, retail, industrial and leisure space is expected to be developed

Editor's notes

1. The anticipated investment in each of the three local authority areas covered by Clyde Waterfront is as follows:
             Glasgow: £4.25billion; Renfrew: £500million; West Dunbartonshire: £395million.

2. Projects crossing the boundaries of all three local authorities will require investment of £440million. 

3. Clyde Waterfront is a public sector partnership established to promote and facilitate the implementation of the River Clyde's regeneration as a world class waterfront location that will drive Scotland's economic development in the 21st Century. A 15 year plan has been developed to transform the environment, communities, transport infrastructure and economy along the river from Glasgow to Erskine in the largest project of its kind to be undertaken in Scotland. The partnership involves the Scottish Executive, Glasgow City Council, Renfrewshire Council, West Dunbartonshire Council, Inverclyde Council, Scottish Enterprise and Communities Scotland. Visit for further information.

4. Clyde Waterfront has been accorded the status of a national priority regeneration project in the Scottish Executive's policy statement 'People and Place'.  See:

5. Details of Clydebank regeneration can be viewed at:

6. Information on Renfrew's regeneration programme is available at: