This lesson involves the children working in small groups
(approx 4) in a real-life context to design and present a campaign
to attract tourists to Glasgow with a focus on the
waterfront.
The children will explore the issues surrounding tourism, the
importance to the economy measured again environmental issues
before designing a campaign featuring a presentation supported by
PowerPoint slides to encourage tourists to visit Glasgow and
waterfront attractions. The presentation could be given to
parents to encourage staying in Glasgow over holidays and visiting
the waterfront attractions or to a partner school in a different
country to encourage children and their parents to visit Glasgow
and waterfront attractions.
Broad Outcomes of learning
- Clearer understanding of the community around them
- Can identify the importance of tourism to the local
community
- Ability to use the internet to research critically
- A deeper knowledge of ICT through making brochures and
PowerPoint
- Enterprise and employability skills developed - decision
making, co-operating, negotiating, communicating and
presenting
Relevance to curriculum
- Relevance of how tourism directly impacts the economy of a
nation
- Environmental concerns linked with tourism and how the tourist
industry has influenced the physical and human landscape
- Learners will gain invaluable learning about themselves and
their communities while developing extensive life and work skills
in a variety of curricular areas